project: VIDEOGRAPHY, PHOTOGRAPHY, SOCIAL MEDIA MARKETING
Jordan and Ryan are two friends who are serious about bowling…and about having a good time. With that, they built the JR Pro Shop in Richmond.
They wanted to raise awareness and bring in more people to the shop—whether or not they were looking to go pro or just enjoy themselves.
To do that, Jordan and Ryan knew they would need to boost their presence online.
But they didn’t just need a regular social media marketing strategy. They wanted to build a community of people who loved to bowl.
JR Pro Shop needed community-oriented storytellers who knew the game—marketing and bowling.
Luckily, that was right up Miso Media’s alley.
In order to cultivate a relationship between JR Pro Shop and customers, MM built a YouTube channel that focused not only on the products but also on the people behind the shop.
The channel featured consistent uploads (at least once a week) with fast-paced editing and high production quality.
To further appeal to a younger audience while keeping the timelessness of the sport, MM leveraged YouTube shorts, Instagram Reels, and TikToks.
JR Pro Shop has cultivated an audience.
The shop’s YouTube channel became the largest in Canada, with over 28.5k subscribers and 5 million total views. On Instagram, it has maintained over 3000 followers.
MM helped Jordan and Ryan create a community of avid bowlers—Sean and Jacob included.