TikTok and Instagram Reels seem to be taking over social media. With attention spans getting shorter and the pressure to produce great content growing larger, it can feel like a monumental task to create on-brand content that leaves an impression. Here are our top tips in creating the perfect 30 second video.
The last thing users want to see when swiping through their phone is a long, uninteresting video. These formats are designed for instant gratification and easy entertainment.
With this is mind, the goal is to keep content short and sweet. Focus on the main message you want to convey, along with clear call to actions to learn more. Reels and TikToks serve as great ways to introduce your brand and message, while inviting users to engage further.
It may seem obvious, but it is important to remember that TikToks and Reels are presented in vertical formats (1080 pixels x 1920 pixels). Whether you are shooting on a phone or camera, make sure that you are in the portrait orientation.
With such a short amount of time to capture your audience’s attention, think about the hook and how you will get viewers to watch the whole video. It is important to think about every detail, such as the set design, the wardrobe, and the first couple lines of dialogue. Text is also a great resource in capturing attention and letting viewers know what the video is going to be about.
Another key aspect to consider is your thumbnail. An attention grabbing thumbnail will be one way to stop your audience from scrolling past your video and missing it entirely. Having faces in your video thumbnail can also help hook viewer interest, especially if there’s emotion involved.
The beauty of creating these short, vertical videos is that you can post the same ones to Instagram, Facebook, and TikTok! They can also be reused in the future for stories.
Short-form content is a great way to engage your audience and raise brand awareness. At Miso Media Productions, we have created dozens of these videos for clients across all backgrounds. If you are interested in learning more, please get in touch with us through our website!